Who We Are
We are your one-point solution for “L A U N C H” and “R E L A U N C H”
Remember that you launch your brand only once. Therefore, it is important to make sure that you have great market entry. Big or small does not matter, what matters is that the market must know about your arrival. To achieve big, you have to start small. Haste will go into waste. It must be understood in a new business, no matter how much you push; sales will not happen if you do not create customers. You must have a clear road map of how to tap one? Do you know what is the process of creating customer? Business gained by acquiring customers is usually irreversible.
You have already launched a brand but due to lack of guidance were not able to meet your goal, please do not worry. Remember that a good product deserves a second chance.
R E L A U N C H is very much possible. There are strategies which when taken right will help you make a strong come back.
If you are looking for someone who could LAUNCH your brand or guide you in RE-LAUNCHING, you have come to the right place. We are experts in this field and have a 5 years of successful track record backing us. Do get in touch with us and we will answer most of your questions.
Read our success stories:
https://www.linkedin.com/feed/update/urn:li:activity:6870338291116380160
https://www.linkedin.com/feed/update/urn:li:activity:6898518402932297728
https://www.linkedin.com/pulse/typhoo-tea-my-learnings-launching-brand-vijay-sokhi/
Testimonial Video
https://www.linkedin.com/feed/update/urn:li:activity:6868815104662757376
3 effective marketing tools developed by SCICO
FOUNDER - SCICO
Vijay Sokhi
Vijay Sokhi has been into brand launches since 2007. The biggest success that he has under his belt is Typhoo Tea. He is passionate about brands building, which is why he moved into the business of consulting in the year 2017. Over the past 5 years, he has only been doing brand launches.
Some of his achievements
– Building one of the first superfood brands of India – SuperMunchies
– He strategized, launched, and successfully handed over the tea business of brand Granules and Beans
– Devised the Go To Market Strategy for Tiny Spoons
– Streamlined the Distribution Model of Funduz Food and Beverages
– Re-Structured the manpower for Primo Food
Vijay Sokhi is a man of strong values and principles. Therefore, when he built SCICO he made Ethical Business Practices a pillar. He remains very clear with what he says and brands who have followed him, have seen success. He takes very few projects and works with dedication.
Projects
Testimonials
Jitendra Khokle
I have worked closely with Vijay Sokhi when he oversaw the launch of a premiere range of beverages for one of our clients.. His depth of understanding of retail dynamics and consumer behavior, and his ability to focus on micro details impressed me. Vijay thrives on getting his hands dirty and drives his team with equal military precision. He is bold while planning strategy, and meticulous in implementing them.His experience, knowledge and professionalism can be invaluable to any brand that wishes to launch or enhance market share. Above all, Vijay has an unshakable work ethic that makes him dependable and trustworthy.
Jitendra Khokle
Sumit Roy
Vijay Sokhi of SCICO has an exceptional talent for designing operating systems that engineer customer delight. His “Map, Tap and Adapt” approach is quite unique to the world of using data to the brand’s, the retailers’, and the customer’s benefit. Your go-to person for “win-win-win” solutions in retail.