EXPERTISE IN FOODS & BEVERAGES
Sharp Consulting and Implementing Company in the last 8 years has successfully launched brands in the segments of package specialty tea, cold drinks, recreational drink, chips, frozen food, baby food and snack mixes to name a few.
Offline is that areas of business which brings the product close to the consumers. It is runs on the core consumer behavior principle– people want to touch and feel products before they purchase it. Offline is where long-lasting brands are made. It is tough to crack but it is only market space where you can build a brand that can stand test of times.
Do you know what is the critical success factor that creates brands?
Most of the business plans that I see covers primary data, sales projection, overheads, logistics cost and many more but misses one element which is make or break for them. The question that I ask to them is the plan is okay but where is the customer? This is what at times destroy even the best of the launch. When I come on board the business changes to Customer Centric. Sales is the end result of customer creation. The more customer you create, the more you sell. Along with customer creation, customer retention also plays a key role to make enduring brands. Creating and retaining customer is critical success factor that builds a business.
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