New Product Launch Expert


It is not simply what is new that matters in bringing a product to market. Success comes through execution, timing, understanding, and alignment.

SCICO offers consulting services from end-to-end, which allow brands to launch new products that will excite, convert, and scale.

We are your partners in new product development. Our expertise includes industry best practices, personalized go-to-market (GTM) strategy, and execution services to support you in fully embracing your product launch opportunity with the goal of maximizing the opportunity to turn your product into a successful, sustainable product.

Why You Need a Product Launch Consultant

The Value of a Product Launch Consultant

When it comes to launching a new product, there’s a lot to do. Ideas need to be validated, products need to be created, pricing needs to be established, positioning needs to be determined, and channel strategies for launch need to be identified.

A product launch consultant can help you:

  • Accelerate your time to market
  • Reduce your launch risk
  • Increase your product/market fit
  • Establish brand credibility on day one

Whether you’re a startup, an SME, or an established FMCG brand expanding your portfolio, expert guidance is crucial for sustainable success.

End-to-End Product Launch Services

As India’s leading Product Consultant, SCICO can assist you with your product through the entire lifecycle:

1. Product Ideation & Market Research

We assess market dynamics, consumer behavior, and competition to uncover potential opportunities for your product. With our analysis, you will be able to shape your concept, identify unique differentiators, and provide validation of feasibility.

2. Positioning & Brand Strategy

We design an engaging product, consumer story, and value proposition that your consumers will resonate with. Including:

  • Brand voice
  • Assistance with naming & packaging
  • Selling taglines and messaging3. Go-to-Market (GTM) Planning

We create a data-driven, actionable GTM Plan as detailed as the following:

  • Launch timelines
  • Sales channel strategy (online, offline, D2C)
  • Influencer & performance marketing rollout
  • Pricing & promotional campaigns

4. Regulatory & Compliance Assistance

When it comes to the FMCG world, understanding regulatory standards is extremely key. We will ensure your product seamlessly meets all of the FSSAI, or other governmental regulatory compliance and standards for FSSAI, cosmetic, packaging standards, etc., before your launch.

5. Digital & Retail Launch Facilitation

Whether it is a digital-first, hybrid, or pure retail launch, we will be able to facilitate the launch, including:

  • Campaign design
  • Visual merchandising
  • POS activation & launch event

The Best FMCG Consultant in India for Product Launches

India’s FMCG space is fiercely competitive and diverse. A successful product launch in this market requires cultural insight, agile execution, and scalable strategies. At SCICO, we bring all three.

As one of the Best FMCG Consultants in India, our team brings:

  • 10+ years of experience across food, beauty, personal care, and wellness categories
  • In-house experts for brand strategy, compliance, e-commerce, and retail
  • Proven results in scaling products across Tier 1, 2, and 3 cities

Industries We Serve

  • Food & Beverage: Healthy snacks, beverages, ready-to-eat meals
  • Personal Care: Skincare, haircare, hygiene products
  • Homecare: Detergents, surface cleaners, sanitizers
  • Nutraceuticals: Supplements, functional foods, herbal products

No matter your niche, our expert team customizes a launch plan that aligns with your business goals.

How SCICO Helped Launch a Premium Snack Brand

Client: Start-up in healthy snacking

Problem: new product launch with selective distribution

SCICO’s Solution:

  • Crafted the market entry with Map Tap and Adapt Model
  • Devised pricing in such a way that all channel partners are covered
  • Created the distribution strategy
  • On boarded team with relevant industry experience
  • Conducted review to address deviations

Results:

  • Covered premium stores in selected cities of launch
  • Build up a significant base from scratch
  • Range extension to achieve deeper depth

Common Product Launch Mistakes We Help You Avoid

Without expert support, product launching often results in:

  • Misaligned product-market fit
  • Unsatisfactory packaging appeal
  • Poor messaging
  • No distribution readiness
  • Uncoordinated marketing strategy

Why SCICO is Your Ideal Product Launch Partner

360-Degree Expertise : We act as a last mile strategist who makes the product available to customers. From packaging to PR, we support every touchpoint of your launch strategy.
Data-Driven Execution : Our recommendations are backed by market research, consumer analytics, and digital metrics. 
Agile Team Structure : We move fast, stay lean, and adapt our plan to shifting market demands.
Pan-India Reach : With sales and distribution reach across the country, we help you scale from local to national quickly.

Our Product Launch Process

  1. Map:Map the market, find the gap and create a blue print of launch
  2. Tap:Guide the team in actual implementation
  3. Adapt:Adapt to response from market and competition activities.

Ready to Launch? Let's Build Your Next Market Success

At SCICO, we don’t just launch products—we build category leaders. As a trusted new product launch expert and FMCG consultant in India, our mission is to make your product memorable, marketable, and profitable from day one.