Understanding distributor margins is critical for building a profitable and scalable FMCG business. Whether you are operating in General Trade (GT) or Modern Trade (MT), margins directly impact distributor motivation, product availability, and overall market penetration. In this blog, we break down how distributor margins work across GT and MT, and how brands can optimize[…]
December 2025
Launching a Fast-Moving Consumer Goods (FMCG) product in India is both a massive opportunity and a strategic challenge. With a diverse consumer base, strong regional preferences, intense competition, and evolving retail channels, success depends on structured planning and execution. This guide explains how to launch an FMCG product in India step by step, from ideation[…]
The rapid modification of India’s fast-moving consumer goods industry due to changing buyer behaviour and growing intensity regarding the digitisation of commerce and sustainable development will significantly impact future strategies that will need to be employed by businesses to remain relevant and protective of their competitiveness approaching 2025. The Best FMCG Consultants in India provide[…]
Why Hiring the Best FMCG Consultant in India Is a Game-Changer for Emerging Brands
By soiweb Blog Dec 01, 2025
New and emerging brands that enter the FMCG market today must tackle many obstacles in developing their distribution networks, scaling their operations and creating a strong presence in the marketplace. The fast-paced nature of this sector in India is a major component of the difficulty that new entrants have in scaling their business and creating[…]
