Increasing retail coverage in General Trade (GT) networks is a critical growth lever for FMCG brands operating in competitive and fragmented markets. GT continues to contribute a significant share of FMCG sales, especially in urban neighborhoods, semi-urban towns, and rural markets. To expand effectively, brands need a structured approach supported by insights, execution discipline, and[…]
February 2026
India’s FMCG market is vast, diverse, and highly competitive, making distributor selection a critical factor for success. Whether you are launching a new FMCG brand or expanding into new territories, choosing the right distribution partners can determine your reach, sales velocity, and long-term profitability. This guide explains a structured, practical approach to finding FMCG distributors[…]
Launching an FMCG product is only half the battle – getting retailers to actively promote and sell it is where most brands struggle. Many manufacturers wonder why their products sit unnoticed on shelves despite good quality and competitive pricing. Understanding retailer behavior is critical, and this is where an FMCG retail consulting firm plays a[…]