Declining sales in the FMCG sector can be alarming, particularly in today’s highly competitive market where consumer preferences change rapidly and brand loyalty continues to weaken. When growth slows, the cause is rarely a single issue. More often, it stems from a combination of distribution inefficiencies, inconsistent on-ground execution, outdated sales strategies, and limited visibility[…]
January 2026
A strong go-to-market strategy in FMCG is essential for any fast-moving consumer goods company aiming to launch products successfully, outperform competitors, and build lasting customer loyalty. In an industry driven by rapid purchasing decisions, broad distribution channels, and razor-thin margins, a well-crafted GTM strategy aligns product positioning, distribution, pricing, and promotional tactics – driving sustainable[…]
What Causes FMCG Brands to Fail?
By soiweb Blog Jan 20, 2026
The Fast-Moving Consumer Goods (FMCG) sector is one of the most competitive industries in India. With thousands of products fighting for limited shelf space and consumer attention, success is never guaranteed. While some brands grow rapidly, many disappear within a few years. Understanding what causes FMCG brands to fail is essential for entrepreneurs, marketers, and[…]
The Fast-Moving Consumer Goods (FMCG) sector is one of the most competitive industries in India. With rapidly changing consumer preferences, intense price competition, and complex distribution networks, brands must constantly adapt to survive and grow. This is where FMCG consulting services India play a critical role. They help companies make informed strategic decisions, optimize operations,[…]
For new FMCG brands entering the Indian market, choosing the right distribution channel can define early success or failure. One of the most common strategic dilemmas is deciding between General Trade (GT) and Modern Trade (MT). Both channels offer unique advantages, challenges, and growth paths. Understanding how they work and which aligns better with your[…]
How to Hire an FMCG Sales Team in India: A Complete Guide for Growing Brands
By soiweb Blog Jan 07, 2026
Hiring the right sales team in the fast-moving consumer goods sector is critical for sustainable growth in India’s highly competitive market. Brands must balance rapid expansion with efficient hiring and retention. With expert FMCG Sales Consulting, companies can build high-performing sales teams that strengthen distribution, retailer relationships, and consumer reach while aligning with long-term business[…]
Entering the fast-moving consumer goods (FMCG) market is both exciting and highly competitive. New brands often struggle not because of product quality, but due to ineffective pricing decisions. Pricing directly impacts brand positioning, profitability, and consumer perception. A well-defined FMCG pricing strategy helps new brands gain shelf acceptance, attract consumers, and sustain margins in a[…]
India’s fast-moving consumer goods (FMCG) sector is one of the most dynamic and competitive markets in the world. With a vast population, diverse consumption patterns, and growing disposable incomes, the country offers immense opportunities for new brands. However, success depends heavily on choosing the right launch market. Understanding the best states to launch an FMCG[…]