In the contemporary atmosphere of fierce business competitiveness, launching a new product concept in India requires much more than having a great idea. Every aspect of the process, from idea inception to successful in-market execution, requires a depth of knowledge, research, and actionable strategy. This is exactly why a Product Consultant in India is so valuable.
Idea Generation and Market Evaluation
The journey starts with idea generation and its assessment for commercial viability. A good product consultant will help set the stage so that thorough consumer research, trend analysis and competitor mapping is completed in order to ascertain if an idea will have traction in a suitable market, thus hedging against some of the risks, allowing for further development. The early investment can place the business so much more ahead of the process, thus saving time and money.
Product Development and Packaging
In FMCG categories, packaging is not only a protective element but it is often the first impression a brand will make. The best FMCG consultant in India will ensure your packaging is aesthetically appealing, cost-friendly, and complies with labeling recommendations. It can also help to source raw materials, identify vendors, and test products to have a market-ready product.
Regulatory and Compliance Support
The regulatory framework in India can be complex, especially for categories like food, cosmetics and personal care. A product launch consultant will ensure that the products comply with guidelines from governing bodies like FSSAI, BIS, or any relevant statutory bodies. The consultant takes care of certification, labeling, and safety standards so your brand is not to incur delays or penalties at launch.
Go-to-market strategy
A successful go-to-market (GTM) plan is essential for even the best product. Product consultants create strategies including target segments, positioning, pricing, and distribution channels. They identify the right balance of e-commerce, modern trade, and traditional trade and coordinate your capacity-building marketing campaign to maximize reach.
Distribution and Sales Network
Building a productive distribution network is among the most daunting challenges in India’s fragmented marketplace. A product launch consultant will leverage existing networks of distributors and retailers to get products on shelves more quickly. They also help structure sales incentives, trade promotions and logistics support. The goal is to ensure the product reaches the consumer.
Marketing and Communications
The consultant can help design a marketing campaign supported by branding and marketing agencies to ensure there is a coordinated marketing launch strategy. The consultant can help ensure the product connects emotionally and functionally with consumers, which can significantly increase the likelihood of a successful product launch and entry into the market.
Monitoring After Launch
The consultant’s work is not finished on launch day. By continuously monitoring sales volumes, customer feedback and local adoption, they can adapt their strategies going forward. Sponsoring SKUs, changing pricing or pursuing different geographies, the consultant reviews data routinely for the long-term viability.
Key Takeaways
At Sharp Consulting and Implementing Company (SCICO), we provide end to end product launch consulting services, and help businesses throughout every phase of launching their product. From product idea to market launch, Sharp Consulting and Implementing Company is your trusted product launch consultant to help transform your vision into a product that will win in India’s competitive market.
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