In the world of FMCG, launching a product can sometimes be like running through a minefield: timing, compliance, positioning, along with execution must come together perfectly. Without the support of a Product Consultant in India, or a new product launch professional, the mistakes brands make can be costly.
1. Poor Market Timing and Missing Momentum
Launching too early or late is detrimental to market impact. Without the eyes of an expert, brands lose the opportunity for optimum timing, and with that, the first-mover advantages. Consultants at SCICO help clients get it right.
2. Product-Market Fit and Positioning Weaknesses
Often we see that without an accomplished product launch consultant, a lot of brands fail to define their message, packaging, or even price correctly resulting in a poor perceived value and connection with consumers.
3. Distribution Weaknesses or Inefficiencies
Even with fantastic products, any FMCG will fail if there is not a coherent distribution strategy in place. Without the support of a best FMCG consultant in India, a brand can achieve various stock-outs, excessive logistics, and inefficient backend processing.
4. Lacking Competitive Intelligence
In the absence of competitor perspective, brands risk becoming reactive in their approach. Having a Product Consultant in India, who is gathering competitor information intel, puts you in a position for success.
5. Scaling Trouble
Brands will often plateau as they attempt to scale up beyond local – without the assistance of an expert they can easily go awry as they scale nationally. A best FMCG Consultant in India like SCICO provides structured frameworks to support sustainable growth.
6. Trade Spend Misallocation
Promotional and trade incentive budgets can be obvious waste if not utilized in an effective way. A product launch consultant will assist you with brand growth.
7. Regulatory Struggles
The FMCG sector is burdened with multi faceted regulatory compliance with FSSAI Food Regulation, Labeling, Packaging rules among many and any missteps can be costly as product recall or suspension. Without a Product Consultant in India, these pitfalls are challenging to circumvent.
8. Unstructured Launch Strategy
An unstructured launch strategy will create chaos as the new product roll out lacks structure. A new product launch expert will ensure that voice messaging cohesively aligns between internal and external channels across marketing campaign execution.
9. GTM and the Contentious Importance of the Consumer
Successful product penetration into use requires deep consumer insights. Without a Product Consultant in India, you risk superficial strategy that does not stem from core consumer motivations and behavior.
10. Implementation Gap after Company Launch
Launching is one thing but keeping the momentum going is another. Without a Best FMCG Consultant in India, brands just flounder when it comes to adapting post-launch, and this is done without monitoring, agility or course correction. SCICO‘s end-to-end support from launch to scale helps FMCG brands tackle their live challenges through tools and frameworks like MAP‑TAP‑ADAPT and SPARK.
Final Thoughts
From successful launches to scaling for FMCG products in India the work has to be executed precisely. In fact, without a new product launch expert FMCG brands will lose value at every step of the process. SCICO, in fact, has been identified and recognized as one of the Best FMCG Consultants in India, known for initiatives, strategy and execution that can properly help brands circumvent these situations to best win the competitive marketplace.
About Us
Vijay Sokhi – Director Sharp Consulting and Implementing Company, has been into the food and beverage business from 2003. As a consultant he has advised more than 16+ companies in this domain to launch, scale up and optimise business.
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